Karisa Schroeder, University of Redlands MBA with Location Analytics specialization graduate
Karisa Schroeder, University of Redlands MBA with Location Analytics specialization graduate

The Power of Location Analytics in Business

As businesses continue to analyze and leverage big data, there is a growing realization that adding geographic location information to the data can dramatically enhance their insights. This practice is known as location analytics or geographic information systems (GIS), and it plays a significant role in making sound business decisions today.

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